The new world of TV advertising

The world of TV advertising is meeting the Internet: from the traditional "one to many" broadcast approach of traditional TV, advertisers want to move to "one to one" conversations with targeted audiences. This change is pushing for a massive shift from how advertising is being sold, how it is being displayed to how it is being accounted.

This transformation is shaping a new kind of relationships between programmers and distributors and is creating opportunities:

  • for the programmers to know precisely their audience and enhance the advertising value
  • for the distributors to gain new revenues from their subscriber knowledge and their TV platform
Application paper

Unifying Advertising and Alternate Content across Broadcast & IP Networks

Programmers and MVPDs are coming under increasing pressure to deliver fully personalized and relevant video experiences.

Application paper

TV advertising Trends & opportunities

The world of TV advertising is now able to leverage the full potential of what the Internet can deliver to consumers. From the traditional one-to-many approach of traditional TV, advertisers now can move to one-to-one conversations with targeted audiences.


Personalizing media: Trends and opportunities in TV Advertising

By Christophe Kind, Director of Market Development, Video Advertising Subscriber demand for engaging content, available anywhere, at any time, on any device, is placing a significant strain on the media

Advertising & Linear Rights Tech Day schedule


Date: October 13th, 2020
Timings: 9am - 6pm CET


Date: October 15th, 2020
Timings: 7am - 12pm CDT


Date: October 20th, 2020
Time: 1pm - 7pm SGT

We are happy to arrange a demo on an alternate day for you.

Please leave your contact details with preference and we will be in touch


Advertising & Linear Rights Tech Day
Demo tracks

Discuss Ad placement management

Signal & manage placement opportunities for linear or impression-based ad insertion or replacement

Discover our solutions for Content Localisation

Media Composing

Blackout & Alternate content

Explore advanced TV advertising

Enabling monetisation of linear and impressions-based advertising models

To continue your Advertising and Linear Rights journey with us

check out our portfolio