The world of TV advertising is meeting the Internet: from the traditional "one to many" broadcast approach of traditional TV, advertisers want to move to "one to one" conversations with targeted audiences. This change is pushing for a massive shift from how advertising is being sold, how it is being displayed to how it is being accounted.
This transformation is shaping a new kind of relationships between programmers and distributors and is creating opportunities:
Programmers and MVPDs are coming under increasing pressure to deliver fully personalized and relevant video experiences.Download
The world of TV advertising is now able to leverage the full potential of what the Internet can deliver to consumers. From the traditional one-to-many approach of traditional TV, advertisers now can move to one-to-one conversations with targeted audiences.Download
By Christophe Kind, Director of Market Development, Video Advertising Subscriber demand for engaging content, available anywhere, at any time, on any device, is placing a significant strain on the media
Signal & manage placement opportunities for linear or impression-based ad insertion or replacement
Blackout & Alternate content
Enabling monetisation of linear and impressions-based advertising models