The new world of TV advertising
The world of TV advertising is meeting the Internet: from the traditional "one to many" broadcast approach of traditional TV, advertisers want to move to "one to one" conversations with targeted audiences. This change is pushing for a massive shift from how advertising is being sold, how it is being displayed to how it is being accounted.
This transformation is shaping a new kind of relationships between programmers and distributors and is creating opportunities:
- for the programmers to know precisely their audience and enhance the advertising value
- for the distributors to gain new revenues from their subscriber knowledge and their TV platform
Application paper
Unifying Advertising and Alternate Content across Broadcast & IP Networks
Programmers and MVPDs are coming under increasing pressure to deliver fully personalized and relevant video experiences.
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Application paper
TV advertising Trends & opportunities
The world of TV advertising is now able to leverage the full potential of what the Internet can deliver to consumers. From the traditional one-to-many approach of traditional TV, advertisers now can move to one-to-one conversations with targeted audiences.
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Blog
Personalizing media: Trends and opportunities in TV Advertising
By Christophe Kind, Director of Market Development, Video Advertising Subscriber demand for engaging content, available anywhere, at any time, on any device, is placing a significant strain on the media
Advertising & Linear Rights Tech Day schedule
EMEA
Date: October 13th, 2020
Timings: 9am - 6pm CET
AMERICAS
Date: October 15th, 2020
Timings: 7am - 12pm CDT
APAC
Date: October 20th, 2020
Time: 1pm - 7pm SGT
We are happy to arrange a demo on an alternate day for you.
Please leave your contact details with preference and we will be in touch
BOOK A Demo Advertising & Linear Rights Tech Day
Demo tracks
Discuss Ad placement management
Signal & manage placement opportunities for linear or impression-based ad insertion or replacement
Discover our solutions for Content Localisation
Media Composing
Blackout & Alternate content
Explore advanced TV advertising
Enabling monetisation of linear and impressions-based advertising models