MediaKind’s advertising capabilities allow our customers to take advantage of new business opportunities and protect against constantly evolving challenges introduced by a digital world. Deliver a more personalized and relevant video experience
while achieving the full monetization potential of content.
Unifying Advertising and Alternate Content across Broadcast and IP Networks
Application Paper
Unifying Advertising and Alternate Content across Broadcast & IP Networks
Programmers and MVPDs are coming under increasing pressure to deliver fully personalized and relevant video experiences. At the same time, they must also comply fully with distribution rights & local regulations to achieve the highest possible means of monetization through advertising and to gain a deeper understanding of their audiences’ needs.
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PRISMA Core
PRISMA core has been designed around the challenges of operators and MVPDs to help them address the increasing complexity of managing and enforcing contractual & legal obligations related to linear content rights across traditional broadcast and IP Delivery.
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PRISMA Edge enables the activation of Premium TV Inventory enriched with qualified audience across all workflows (Live and Non linear) in all major streaming protocols with a TV-like experience, protecting from Audience data leakage and ensuring full compliance with privacy protection regulations.
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