March 1, 2021 Recognizing a history of television innovation By Lisa Aussieker, VP Marketing and Communications, MediaKind Television began as a construct comprised of cardboard, a bicycle lamp, and wax. Through the ingenuity of the engineer John Logie Baird, Read more
February 18, 2021 Building a Win-Win Relationship with Targeted TV Advertising By Christophe Kind, Director Market Development, Advanced TV Advertising, MediaKind Since the invention of the internet over four decades ago, the way we consume and engage with media and entertainment Read more
February 1, 2021 Video Program Distribution Strategies: Migrating From Satellite to Cloud and IP By Tony Jones, Principal Technologist, MediaKind If there was one primary lesson that the media industry can take from 2020, it’s the need for flexibility and scalability. Demand for content Read more
January 20, 2021 MediaKind 2021 Predictions: A Slow Trickle to Normality for Out-of-Home Entertainment By Meir Lehrer, VP, Portfolio Development, MediaKind When I sat down to consider my predictions for the media and entertainment industry in 2021, I struggled to think of a market Read more
January 14, 2021 MediaKind 2021 Predictions: Streaming’s Next Move By Erik Ramberg, VP, Head of Global Business Development Many of us would happily turn our backs to 2020 and start afresh in 2021. However, for the broadcast, media, and Read more
January 13, 2021 MediaKind 2021 Predictions: Media Technology By Tony Jones, Principal Technologist Media technology often undergoes rapid evolution periods unlike any other industry, spurred by growing consumer demands and exciting new technological breakthroughs. Cloud technology has been Read more
January 7, 2021 Understanding the Economics of SaaS By Arnaud Caron, Director Portfolio Transformation, MediaKind Organizations in all markets are beginning to understand SaaS’s value – it’s a rich combination of innovation, security, usability, and cost benefits. As Read more
December 23, 2020 MediaKind Regional Predictions 2021: Americas By Steve Payne, SVP & Regional Head, Americas, MediaKind Over the past few days, my MediaKind colleagues Jay Ganesan and Damien Montessuit have provided their industry predictions for APAC and Read more
December 22, 2020 MediaKind Regional Predictions 2021: EMEA By Damien Montessuit, SVP and Regional Head, EMEA, MediaKind When MediaKind asked me to write down my regional industry predictions for next year, it was tough not to focus exclusively Read more
December 21, 2020 MediaKind Regional Predictions 2021: APAC By Jay Ganesan, SVP and Regional Head, APAC In 2020, we saw tremendous growth in the amount and variety of media workloads moving to the cloud. For broadcasters, the ability Read more