PRISMA is the core component for any application such as blackout, program substitution, linear ad insertion, media composing

PRISMA | Placement & Rights Management
PRISMA overlays MediaKind broadcast and OTT video pipe to enable applications such as Blackout, alternate content (regional switch-over, program substitution).

PRISMA for TV Programmers
A TV programmers must define distribution rules such as when a blackout shall occur, for which audience (geographical area for instance). PRISMA enables distribution rules definition using SCTE 224 standards. PRISMA can also be used by programmers to manage SCTE-35 insertion

PRISMA for content distributors
At the distributor level, PRISMA ingests distribution rules, and interface with video head-end using industry standards such as CableLabs.

TV Technology Product Innovation award for PRISMA