A new, more immersive, television experience is here
The eight edition of Ericsson’s annual TV and Media ConsumerLab report reveals insights from more than 1 billion consumers. It details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content. See some of the key findings below.
of consumers say that they will use VR for TV & video viewing in 5 years’ time
of consumers watch TV & video on a smartphone today – double the amount from 2012
By 2020, only 1 in 10 consumers will be stuck watching TV only on a traditional screen, a 50% decrease compared to 2020
spent searching for something to watch every day
16-19 year olds spend more than half of their time watching on-demand, an increase of more than 100% – or almost 10 hours a week – since 2010
60-69 year olds still spend almost 80% of their viewing time watching live and scheduled linear TV, which is almost as much as in 2013