To meet the ever-changing expectations of consumers, broadcasters and operators need to quickly adapt their offerings and deliver next-generation immersive media experiences for everyone, everywhere.
We are media technology industry leaders; shifting forward the convergence of live and OTT content, driving compelling mobile service delivery, and realizing the potential of personalized multiscreen experiences.
Media Contribution over 5G
Immersive Consumer Experience over 5G
Consumer Experience and Personalization
Consumer Experience and Personalization – Targeted Advertising
MediaKind Universe describes our portfolio in terms of solutions we have for challenges our customers face delivering compelling and innovative experiences to the consumer, situated firmly in the middle across any network, deploying any business model to all screens.
MediaKind Universe enables customers to evolve and adapt to the dynamic shifts in the media landscape empowering Content Originators/Owners, Broadcasters and Pay TV Service Providers with the best of media technology to evolve, adapt and shift to the new consumption habits for everyone, everywhere.
It answers the challenges of quality, secure content delivery, efficient processing to all screens, Optimization of storage and delivery, enabling the ultimate consumer experience and delivering uninterrupted media.
The MediaKind Universe consists of five solutions - Cygnus, Aquila, Pictor, Orion and Vega. Each of these best in class solutions addresses a specific trajectory with how content is delivered to the consumer, which manifests in the real-world as defined workflows.
Designed to embody the concept that media should inspire and unite humankind, MediaKind draws on Ericsson’s 150-year heritage of bringing communities together through pioneering fixed and mobile communications and unites a number of media technology pioneers under one common identity. It addresses a new age where mobility has become a basic human need and media is the fabric of society, captivating audiences, changing perceptions and bringing us together. MediaKind’s mission is to lead the future of global media technology and be the first choice for service providers, operators, content owners and broadcasters looking to create and deliver immersive media experiences for everyone, everywhere.