Client-side & Server-side Ad Insertion
As streaming video continues its meteoric rise, content monetization is becoming increasingly critical to rights holders and streaming service providers. MediaKind explores the two major approaches to ad insertion – Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) – providing new insights into the two methods as well as outlining the key advantages and challenges for each. What are the factors that should be considered when choosing CSAI or SSAI? Is a combination of the two an optimal solution when looking to monetize streamed content to consumers? What is the future for ad insertion in the streaming media landscape?
Download the Application paper
Please leave your contact details with preference and we will be in touch
Deliver broadcast-quality streaming experiences
Deliver dynamic video content
Deliver direct to consumer video experiences
Unifying advertising & linear rights across broadcast & IP