Stitching Ad Tech together

Client-side & Server-side Ad Insertion

As streaming video continues its meteoric rise, content monetization is becoming increasingly critical to rights holders and streaming service providers. MediaKind explores the two major approaches to ad insertion – Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) – providing new insights into the two methods as well as outlining the key advantages and challenges for each. What are the factors that should be considered when choosing CSAI or SSAI? Is a combination of the two an optimal solution when looking to monetize streamed content to consumers? What is the future for ad insertion in the streaming media landscape?