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From On-demand to Live – The evolution of ABR Technology

An in-depth presentation on the evolution of Adaptive Bitrate (ABR) technology, hosted by Matthew Goldman, SVP Technology. With ABR initially designed for on-demand content, the design did not consider what would be needed to get ‘broadcast-like’ low latency and scalability for live video. So, must the industry do more to respond to the increasing demand for live TV on OTT streaming and meet the expectations of live TV using an OTT architecture?