Insight Session
TV Advertising reshaped with 5G
With 5G, offering faster data, increased edge processing capabilities and new consumer use cases, there is an opportunity for Broadcasters, Operators and D2C providers to access new data sources on their consumers connected devices that are untapped today.
Data is worthless without intelligence and connected intelligence driven approach will be critical. With 5G, IoT and multiple devices & wearables owned by a consumer, these can generate an unprecedented amount of data. Speedy exchange and retrieval of data for extreme personalised advertising that is targeted, contextual and location driven will offer an enhanced consumer experience and provide incremental revenues for everyone.
An Insight Session of Paul O’Donovan, Director Market Development, Advertising – EMEA, MediaKind; Ganesh Kumar, Consulting Partner – 5G industry solutions, Wipro; and moderator Angélique Evrard, Head of EMEA Marketing and Communications, MediaKind, will discuss how TV Advertising is being reshaped with 5G.
Register now to learn more about 5G and interact with our panel who will cover:
- Key challenges around Advertising and 5G
- Digital Consumers Experience and Personalization
- New monetization opportunities leveraged by 5G
- Q&A session following our discussion
Join us for this free session
Date: Monday, 16th November 2020Time: 4pm CET | 3pm GMT | 10am CST
Session speakers
Paul O’Donovan
Director Market Development, Advertising – EMEA, MediaKind
Ganesh Kumar
Consulting Partner – 5G industry solutions, Wipro
Moderated by
Angélique Evrard
Head of EMEA Marketing and Communications, MediaKind