With 5G, offering faster data, increased edge processing capabilities and new consumer use cases, there is an opportunity for Broadcasters, Operators and D2C providers to access new data sources on their consumers connected devices that are untapped today.
Data is worthless without intelligence and connected intelligence driven approach will be critical. With 5G, IoT and multiple devices & wearables owned by a consumer, these can generate an unprecedented amount of data. Speedy exchange and retrieval of data for extreme personalised advertising that is targeted, contextual and location driven will offer an enhanced consumer experience and provide incremental revenues for everyone.
An Insight Session of Paul O’Donovan, Director Market Development, Advertising – EMEA, MediaKind; Ganesh Kumar, Consulting Partner – 5G industry solutions, Wipro; and moderator Angélique Evrard, Head of EMEA Marketing and Communications, MediaKind, will discuss how TV Advertising is being reshaped with 5G.