5G technologies open some interesting new capabilities for connectivity. With today’s consumers craving unique, immersive and highly personalized media experiences to enhance and complement standard linear broadcast and VOD offerings delivering this content seamlessly is a challenge telcos and media vendors need to overcome.

This paper looks at the application areas that can benefit from the use of 5G as connection infrastructure. 5G offers data rate increases both upstream and downstream, as well as the ability to manage data on the 5G connections in a more sophisticated manner than ever before. This leads to diverse application areas from news gathering, through UHD event coverage through to the delivery of content to both fixed wireless access terminals and mobile consumer endpoints.

Parks Associates Data reports that 41% of US broadband households watch broadcast TV, and 72% subscribe to a pay-TV service that offers live, linear channels. And since this percentage is only going to grow, how can content producers leverage 5G to get a bigger market share?

Preferred Channels / Programming among US Broadband Households (Q3/19)
Among US BB HHs Surveyed, n = 5,028, ±1.38%

“Q6165. Which types of channels/programming do you enjoy the most?“ | Asked of a Subgroup of 5,028 US BB HHs

Source: American Broadband Households and Their Technologies Q3 2019 | N=10,059, ±0.98% | © 2019 Parks Associates

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Tony Jones

Principal Technologist, MediaKind

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Date: 29th April 2020
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