Parks Associates Data reports that 41% of US broadband households watch broadcast TV, and 72% subscribe to a pay-TV service that offers live, linear channels. And since this percentage is only going to grow, how can content producers leverage 5G to get a bigger market share?
One of the clear use cases for 5G in live programming is in providing a high-capacity wireless link in areas where wired infrastructure is unavailable. Today, coverage of live events such as cycling, marathons, or golf that occur over large or remote areas is problematic. Camera placement is often determined by the availability of wired connections that provide the reliable connections necessary for broadcast. This limits the number of options available and hinders a producer’s ability to create a high-quality broadcast. Read More
Source: American Broadband Households and Their Technologies Q3 2019 | N=10,059, ±0.98% | © 2019 Parks Associates