During IBC 2025, MediaKind’s Paul O’Donovan (Senior Director, Product) held a fireside chat with DAZN’s James Pearce (SVP Broadcast and Streaming) to talk about the challenges of streaming the FIFA Club World Cup.

When DAZN secured exclusive global rights to the FIFA Club World Cup, the challenge was huge: stream 63 matches, across 25 sponsor variations, to millions of fans worldwide — and build the entire workflow in just seven months.

That’s where MediaKind came in. With MK.IO, our cloud-native streaming platform DAZN was able to use multicloud technology to handle more than 3,000 live event outputs — without losing a single minute of action.

“I was privilegied to talk to James Pearce on the showcase stage at IBC this year. We covered how Mediakind supported DAZN during this gigantic project, from start to finish.” – Paul O’Donovan

During this challenging seven-month period, Mediakind helped DAZN to deliver :

• Localized streams for every market, with subtitles and tailored ads with AI tools
• Dual experiences: free 720p streams to help notoriety, improve acquisition and fight piracy.  Premium stream with better resolution, HDR and Dolby technologies for maximum fan impact

Right from the kick-off it was clear to both DAZN and MediaKind that reliability was non-negotiable – find out more by watching the full session.

“We’ll trade off features and sometimes latency,
but never reliability.” – James Pearce

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