OSN unlocks new era of targeted video streaming monetization with VOS360
VOS360 Ad SaaS enables personalized ad delivery and seamless integration with the ad tech ecosystem
This press release was originally issued by Harmonic before the acquisition of its video business by MediaKind.
SAN JOSE, Calif. — Sept. 9, 2025 — Harmonic today announced that Orbit Showtime Network (OSN), a leading entertainment network in the Middle East and North Africa (MENA), has partnered with Harmonic to monetize its video streaming channels. VOS360 Ad SaaS enables OSN to deliver personalized ads at scale, elevating the network’s revenue and ensuring an outstanding viewing experience for audiences across the region.
“This collaboration represents a transformative milestone for our network, as we introduce targeted ad insertion across our video streaming channels for the very first time,” said Melvin Saldanha, senior vice president, technology at OSN. “Their unparalleled expertise in server-side ad insertion technology combined with their robust partner ecosystem significantly accelerated our deployment timeline. Within just a few months, we’ve been able to launch personalized, revenue-driving ad experiences, marking a major advancement in our monetization strategy and our ability to deliver more relevant content to audiences.”
VOS360 Ad SaaS: powering scalable personalized ads
VOS360 Ad SaaS is a cloud-native, stand-alone server-side ad insertion (SSAI) solution. It delivers personalized ads with exceptional broadcast quality and reliability. The platform features a user-friendly interface, developer-ready APIs, dashboards and analytics. It gives OSN a complete workflow for creative processing, delivery and manifest manipulation. Frame-accurate insertion helps maximize monetization. The solution also includes a sophisticated placement opportunity service and scheduler. This allows OSN to add ad duration to insertion markers. This is essential for accurate ad signaling and monetization.
VOS360 Ad is pre-integrated with major ad tech partners. This ensures rapid deployment and high-quality viewing experiences. OSN has also integrated VOS360 Ad with multiple third-party solutions. These include content management systems, ad decision servers, digital rights management, playout systems and client-side apps.
“We’re thrilled to partner with OSN, a world-class entertainment provider in the MENA region,” said Tony Berthaud. “Our VOS360 Ad solution is truly unique, offering seamless integration with a robust ad tech ecosystem, along with cutting-edge ad signaling and scheduling capabilities. Together, these features empower OSN to unlock new revenue opportunities while keeping viewers highly engaged.”
More information about MediaKind’s solutions is available at www.mediakind.com.