There was a time you had to choose one game. Now fans expect all of them — at once.

In this session, we go inside Comcast’s multiview evolution — where a cloud-powered idea quickly became a new standard for watching live sports.
What started as a simple, server-side experience ahead of the 2024 NFL season rapidly scaled into thousands of dynamic live channels and fully personalized “Create Your Own Multiview” experiences — all without new hardware or app updates.

The shift is clear: Multiview is no longer a feature. It’s how fans watch.

Watch the recording to see how Comcast turned fan demand into a scalable, cloud-native breakthrough — and why this is now the benchmark every streaming platform is chasing

And the industry agreed. Xfinity’s Create Your Own Multiview was just named 2026 NAB Product of the Year in the streaming category.

Comcast shared the full story — worth a read.

Discover Multiview with MK.IO
Explore how MK.IO Multiview delivers scalable, real-time streaming, enabling seamless viewing of multiple live sports at once.