By Eliesio Silva

What Globo’s DTV+ and low-latency Globoplay milestones during the World Cup tell us about the evolution of broadcast and streaming in Brazil. 

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The biggest sporting events leave very little room for hesitation. 

Millions of viewers are watching. Expectations are high. And every decision about how video is delivered becomes immediately visible. 

That is what makes two recent developments with Globo stand out to me. They were put to the test when the stakes — and the audience — were at their highest. One involved next-generation broadcast, and the other focused on high-scale, low-latency streaming. 

They are two different stories. But together, they say something important about how video is evolving in Brazil. 

A significant moment for DTV+ in Brazil 

New technology ultimately has to prove itself where the audience is. For broadcasters, that means moving beyond what is possible in testing and demonstrating what next-generation television can look like when people are actually tuning in for the moments that matter. 

Across Brazil, seven DTV+ lighthouse stations were broadcasting programming including the World Cup, all using MediaKind XOS. Three of those are Globo stations. The deployment also includes the first-ever 4K DTV+ playout powered by MediaKind Spectrum. 

The significance goes beyond the numbers. These lighthouse stations are putting DTV+ technology into operation at a moment when millions of viewers are watching one of the world’s biggest sporting events. It is not simply about deploying technology. It is about bringing the next generation of over-the-air television into the real world while the country is focused on one of its biggest shared viewing experiences. 

Meanwhile, another important shift was visible on the streaming side. 

When five seconds matters 

During the World Cup match in Brazil, Globoplay reached five-second latency while MediaKind VOS360 delivered to millions of concurrent viewers.  

At that scale, latency is not an abstract technical metric. It shapes the experience. 

Anyone who has heard a neighbor celebrate a goal before seeing it on their own screen understands that immediately. When live sport is involved, seconds matter. 

Delivering five-second latency while millions were watching concurrently represents an important milestone — for Globoplay, for video streaming in Brazil and for VOS360. 

It also demonstrates why the conversation around streaming is changing. Scale remains essential, but it is only part of the equation. The experience has to feel live when the content itself is live. 

Two milestones, one bigger picture 

What I find most interesting is not either development in isolation. It is that they happened alongside each other. 

On one side, DTV+ is advancing what over-the-air television can deliver at best.

On the other, Globoplay is showing what high-scale, low-latency streaming can look like at scale, supporting millions of concurrent viewers. 

Broadcast and streaming are often discussed as separate chapters in the evolution of television. These developments offer a different perspective: both are advancing at the same time. 

For broadcasters and streaming providers, that matters. Viewers do not think about the infrastructure behind a live experience. They care about seeing the event with the quality and immediacy they expect, wherever they choose to watch it. 

For those of us building the technology behind these experiences, the challenge is to keep raising that bar across both worlds. 

The opportunity ahead

What happened around this World Cup gives us a tangible view of how the video landscape in Brazil is evolving: DTV+ is moving into real-world deployment, while streaming continues to push toward experiences that feel genuinely live at scale. 

For MediaKind, the opportunity lies in contributing to both. 

XOS and Spectrum are part of the DTV+ deployment, while VOS enables Globoplay’s low-latency streaming experience. Different technologies and delivery models, but the same fundamental expectation: when the moment matters, the experience has to match it. 

Not broadcast versus streaming, but continued progress across both — and a video ecosystem in Brazil where the two can continue advancing alongside each other. 

The World Cup gave us a powerful moment to see that progress in action. The biggest moments will keep raising the bar. The opportunity now is to keep broadcast and streaming moving forward together — ready for whatever those moments demand. 

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