Delivering winning live sports streaming innovation
Enhancements to Harmonic’s Sports Streaming Solution introduce server-side multiview, contextual metadata-driven advertising, dynamic in-stream ads and robust content protection
This press release was originally issued by Harmonic before the acquisition of its video business by MediaKind.
SAN JOSE, Calif. — March 26, 2026 — Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company’s sports streaming solution. The advanced capabilities enhance fan engagement, unlock new opportunities for sports content monetization and strengthen content protection. Harmonic’s advanced sports streaming platform empowers sports broadcasters, pure streamers, service providers and rights holders to meet the rising demand for immersive, interactive streaming experiences while maximizing the value and security of premium live sports content.
“Live sports represent the most valuable and demanding content in streaming today,” said Jean Macher, senior director of global SaaS solutions at Harmonic. “Sports fans expect immersive, real-time experiences — and sports rights buyers need solutions that can monetize live events while delivering compelling viewing experiences that keep fans engaged. Harmonic’s innovations in multiview, contextual advertising and watermarking are purpose-built to help our customers win in this competitive market.”
Already deployed during live NBA and NHL games, the new capabilities allow sports rights holders to monetize high-action moments without interrupting the viewing experience. In-stream advertising can also be enabled on the new server-side multiview channels for further monetization. Harmonic strengthens content protection with integrated, service-based forensic watermarking, helping rights holders combat piracy at scale. Together, these capabilities allow sports content owners to quickly identify and shut down illegal streams, protecting the value of premium live sports content.
Harmonic will demonstrate its enhanced live sports streaming solution at the 2026 NAB Show, April 19–22, in Las Vegas in booth W2831. Further information about Harmonic and the company’s solutions is available at www.harmonicinc.com.
More information about MediaKind’s solutions is available at www.mediakind.com.