MediaKind to Join Industry-Leading Vendors and Broadcasters in Educating IBC Visitors About Standards-Based IP Signal Transport

PLANO, TEXAS — September 13, 2018 — MediaKind (formerly known as Ericsson Media Solutions) today announced that it will be participating in the IP Showcase at IBC2018. The MediaKind AVP Contribution Encoder and Content Processing Integrated Receiver-Decoder will be part of the multi-vendor “Live Production” use case and “Traffic Shaping” demonstrations, showcasing the All-IP protocols of SMPTE ST 2110, AES67, and AMWA NMOS IS-04. In addition, Matthew Goldman, SVP Technology for MediaKind, will be leading a 1-hour panel in the IP Showcase Theatre, “All-IP is Real! The State of SMPTE ST 2110 Based Deployments”, on Friday at 14:00 CEST.

The IP Showcase has been a feature at major industry trade shows since IBC2016 and has been instrumental in helping the industry to galvanize behind the standards-based approach to IP. The event is hosted by major technical and standards organizations within the broadcast industry — Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers® (SMPTE®), and Video Services Forum (VSF).

Industry-leading vendors and broadcasters will gather at the IP Showcase at IBC2018 to provide instructional and case-study presentations and an array of IP-based product demonstrations highlighting the benefits of, and momentum behind, the broadcast industry’s move to standards-based IP infrastructure for real-time professional media applications. The IP Showcase will feature equipment displays and product demonstrations that emphasize everything industry vendors have achieved in support of IP standards and specifications. Meanwhile, the IP Showcase Theatre will be the destination for educational presentations, a vital element as the industry progresses through the phases of IP adoption.

“The IP Showcase provides the industry with an excellent opportunity to witness the benefits of interoperable, multi-vendor solutions for real-time professional media over IP”, said Mark Russell, CTO & Head of Strategy for MediaKind. “MediaKind is pleased to participate in the IP Showcase and to have contributed to the development of the foundation SMPTE standards and AMWA and VSF specifications.”

“The transition to IP is underway, and the progress we’ve made toward standardizing IP infrastructure and operations in the media industry has only happened because so many organizations have come together and devoted time and effort to the cause,” said Michael Cronk, AIMS board chair. “The IP Showcase is a physical manifestation of that progress, and we’re thrilled to see all the companies that have embraced IP technology and chosen to put their efforts on show for IBC visitors to experience.”

The IP Showcase will take place in rooms E106 and E107 at the RAI Amsterdam during IBC2018, Sept. 14-18. More information about the IP Showcase at IBC2018 is available at


About MediaKind

MediaKind launched on 10th July as a new brand identity for Ericsson Media Solutions. For more background on MediaKind, please visit: and read the launch press release here.

About MediaKind at IBC

At IBC 2018, MediaKind (#1.D61) will show how it is enabling content owners, broadcasters and service providers to evolve, adapt and shift to new and dynamic workflows with its portfolio of next generation solutions and services. Visitors to the stand will experience how MediaKind is driving innovation across contribution and distribution, direct to consumer, video delivery networks, content discovery & personalization, and global services & support. For further information please visit here.

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IP Showcase Agency Contact:
Lyndsey Albright
Wall Street Communications
Tel: +1 720.524.3813

MediaKind Contact:
Holly Searle
Platform Communications
Tel: +44 (0)20 7486 4900