• MediaKind to showcase new video cloud capabilities, edge processing optimization, and AI innovation for transformative video experiences.
• Showcase includes next evolution of MK.IO, the API-based video platform for broadcast, streaming, and advertising at scale for public and private cloud.
• NAB Show visitors will also experience new cloud management and AI pipeline tools, an in-market Apple Vision Pro application with a major sports league, and live demonstrations of targeted advertising for low latency sports streaming.

Frisco, Texas – March 27th, 2024 – MediaKind (#W2401), the global change leader in media technology services and solutions, announces plans to showcase several new scalable solutions, including enhanced cloud capabilities, edge cloud devices, and AI innovations for sports rights holders, content owners, broadcasters, vMVPDs, and pay-TV providers, at NAB Show 2024, which takes place between April 13-17  in Las Vegas, NV.

“We believe in pushing the boundaries of what’s possible with video technology,” said Boris Felts, Chief Product Officer at MediaKind. “Our presence at NAB Show 2024 is all about demonstrating MediaKind’s passion for enabling innovative breakthroughs, engaging with the wider industry, and exploring how we can elevate video content and delivery together. From our advanced MK.IO platform to our pioneering AI solutions, we’re here to work alongside our customers and partners to leverage innovative video technology that not only meets—but also exceeds—the demands of today’s dynamic media landscape and reduces the operating costs.”

The next evolution of cloud video with MK.IO

MediaKind will unveil the next step in the evolution of MK.IO, its cutting-edge API-based video platform designed for broadcast, streaming, and advertising. Almost a year after launching as the new home of Azure Media Services and enabling customers to transition to the MK.IO platform seamlessly, NAB Show visitors will experience first-hand how MK.IO has further developed to enable the rapid creation of flawless, high quality video experiences. The solution gives content creators fast access to new services and technologies and allows them to leverage automation for unparalleled scale and infrastructure adaptability.

Featured showcases at the MediaKind booth (#W2401)

• Low-latency streaming with targeted advertising

Demonstrations will show how MediaKind’s technology ecosystem enables fans to experience live, broadcast-quality video and help advertisers capitalize on fan engagement.

• All-new primary distribution solution

This showcase will highlight MediaKind’s channel distribution solution, allowing broadcasters to take control of their content over any network with 100% security and reliability. Visitors will learn how MediaKind enables broadcasters to transition between satellite, IP, and open internet through its centralized fleet management and SW-configured edge nodes, making operations easier, less costly, and future-proof.

• Apple Vision Pro showcase

Visitors can also experience how MediaKind’s Engage solution is keeping pace with the world of sports and entertainment by delivering new capabilities, powering one of the first immersive live sports apps running on Apple’s new headset.

• Real-world demonstrations of the power of generative AI

MediaKind will introduce its intuitive AI pipeline service that allows customers to harness and automate powerful workflows using leading AI models. Demonstrations will show how to unlock tremendous value from video and AI through powerful advertisement and sponsorship analytics across thousands of hours of live sports and asset libraries.

Featured speakers and panel sessions:

MediaKind will further demonstrate its thought leadership through a series of speaker and panel sessions throughout NAB Show.

• A comparison of video encoders across H.264, HEVC, and VVC

BEIT Conference, W220-W221, Sunday 14^th April. 3.40pm-4.00pm

Speaker: Tony Jones, Principal Technologist, MediaKind

• Leveraging Azure AI for media production and content monetization

Connect Zone: Conversation Corner, W3943, Monday 15^th April, 2.00pm-2:30pm

Speakers: Andy Beach, CTO, Microsoft Media and Entertainment Industry, and Amit Tank, Senior Director of Solution Architecture, MediaKind

• “Take your fingers off that!” Automating video configuration and connectivity at scale for feeds and channel distribution

Connect Zone Theater, W3943, Tuesday 16^th April, 11.30am – 12:00pm

Speaker: Tony Jones, Principal Technologist, MediaKind

• Video AI Sponsorship analytics for Sports – Case-study

Microsoft Booth (W2657), Tuesday 16^th April, 12:00pm – 12:30pm

Speaker: Erik Ramberg, VP Business Development, MediaKind

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Notes to Editors

For more information about MediaKind’s products and services at NAB Show 2024, please visit:
https://get.mediakind.com/nab-2024

To arrange a briefing with a MediaKind spokesperson during the show, please contact mediakind@platformcomms.com

About MediaKind

At MediaKind, we are trailblazers in the video technology landscape, empowering over 2,000 global service providers, operators, content owners, and broadcasters. Our award-winning video technology sets a new bar for quality of experience, and our commitment to innovation and excellence has been driving the media and entertainment industry to new heights for three decades, while our cutting-edge solutions deliver unmatched viewing experiences across linear, on-demand, and OTT services. As a catalyst for live entertainment and an Emmy award-winning leader, we remain a trusted partner in shaping the future of media and entertainment worldwide. For more information, please visit: www.mediakind.com