NBC Olympics selects Encoding Technology for its production of Olympic Games in Tokyo
MediaKind to Enable NBC Olympics to Deliver High Quality Broadcast Performance During its Coverage of Tokyo Olympics
STAMFORD, CONN. – June 7, 2021 – NBC Olympics, a division of the NBC Sports Group, has selected MediaKind to provide video contribution and distribution solutions for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan, from July 23 – August 8. The announcement was made today by Christopher Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Matt McConnell, CEO, MediaKind.
MediaKind will provide a range of its video processing and advanced modular receiver technologies to support NBC Olympics’ high quality video distribution to millions of viewers. MediaKind’s specialist engineers will also provide assistance through the installation of equipment and system set-up. The engineers will be present on-site 24/7 to offer multi-site support throughout the event.
“We are delighted to extend our long-standing partnership with NBC Olympics and to help support its coverage and production of the Olympic Games in Tokyo,” said McConnell. “The Olympic Games continue to captivate viewers all over the world and the enduring appeal of this prestigious live event underlines the critical importance of high-performing, ultra-reliable broadcast delivery. By providing our leading compression solutions and services, including our market-leading encoder and receiver technologies, NBC Olympics will benefit from a high-quality, satellite distribution solution that realizes the immersive viewing expectations of today’s U.S. audiences.”
“Based on MediaKind’s innovative solutions for the media industry, we are excited to once again partner with them for our production of the Olympic Games,” said Connolly. “With their partnership, we will be able maximize our resources to deliver the highest quality content to all platforms.”
MediaKind’s encoding solutions were most recently used by NBC Olympics for the 2018 Olympic Winter Games in PyeongChang, South Korea. Prior to this, MediaKind supported NBC Olympics’ production of Turin 2006, Beijing 2008, Vancouver 2010, London 2012, Sochi 2014 and Rio 2016.
About NBC Olympics
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s coverage of the Olympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms.
MediaKind is a global change leader in media technology and services. Its mission is to deliver transformation by building a continuously better media universe alongside its customers and partners. Drawing on a pioneering industry heritage and fueled by innovation, MediaKind embraces and champions new standards, methodologies, and next-generation, immersive live and on-demand media experiences worldwide. Its end-to-end media solutions portfolio includes Emmy award-winning video compression for contribution and direct-to-consumer video service distribution, advertising and content personalization, high-efficiency cloud DVR, and TV and video delivery platforms. For more information, please visit: www.mediakind.com.