Weigel broadcasting embraces cloud-based playout-to-delivery
Redefining traditional broadcast workflows, VOS360 Media software reduces costs and streamlines operations
This press release was originally issued by Harmonic before the acquisition of its video business by MediaKind.
SAN JOSE, Calif. — March 11, 2025 — Harmonic today announced that Weigel Broadcasting is simplifying video distribution with VOS360 Media software. Weigel is a leading North American broadcaster. Harmonic’s cloud-native software offers state-of-the-art playout-to-delivery capabilities. These include ATSC 1.0 centralcasting. This unlocks significant cost savings and greater efficiency for Weigel.
“As we continue to grow the number of stations we own and operate, we wanted a scalable, software-driven approach — not more racks of hardware,” said Kyle Walker, vice president of technology at Weigel Broadcasting. “With Harmonic’s end-to-end playout-to-delivery solution, we can easily add new stations by scaling compute power rather than piecing together stand-alone appliances. This has streamlined our workflows, increased efficiency and given us the flexibility for expansion without the complexities of a traditional broadcast infrastructure.”
Enhancing efficiency and scalability with VOS360 Media software
VOS360 Media software improves cost efficiencies for Weigel with a fully software-based, end-to-end workflow. It supports ingest, centralcasting, advanced playout and branding. It also includes encoding, transcoding, statistical multiplexing and distribution. A built-in user interface enables seamless playlist monitoring. It also enables automated channel delivery via the web. It does not require a complex automation system. Designed to scale, VOS360 Media software empowers Weigel to expand its station lineup at any time. This depends on data center capacity. Weigel can also enhance its broadcast channels by leveraging advanced capabilities on VOS360 Media software. These include delay-line, PSIP fetch, Nielsen watermarking and Dolby upmix. AI captioning integration is also supported.
“By adopting our cloud-native VOS360 Media software, Weigel is at the forefront of innovation as one of the first broadcasters utilizing a next-generation playout-to-delivery solution,” said Gil Rudge. “With advanced capabilities and support for ATSC, OTT and split signal all on one platform, Weigel is leveraging VOS360 Media software to streamline operations and future-proof its video delivery.”
More information about MediaKind’s solutions is available at www.mediakind.com.