Shahar Bar, Senior Vice President of Product and Marketing, leads MediaKind’s global product and marketing organizations. He is responsible for product strategy, portfolio direction, go-to-market execution, and brand positioning, ensuring the company’s offerings continue to evolve in response to customer needs and emerging market opportunities.
Shahar brings 25 years of leadership experience across engineering, product management, corporate development, and business transformation. Before joining MediaKind, he held several executive leadership roles at Harmonic, including leading its Video business and serving as Senior Vice President of Video Products and Corporate Development. He established Harmonic’s Corporate Development function, led strategic acquisitions and investments, and led the transformation of the company’s video business into one of the industry’s leading independent SaaS platforms, growing it to more than $50 million in annual recurring revenue.
Throughout his career, Shahar has combined technical expertise with operational leadership and strategic business development, enabling him to connect technology, customer needs, market opportunities, and financial outcomes.