SAN JOSE, Calif. — Aug. 19, 2025 — Harmonic today announced enhanced capabilities for its award-winning VOS360 Ad SaaS solution. These enhancements empower streamers, content providers and broadcasters to boost advertising revenue while elevating the viewer experience. The latest enhancements introduce AI-powered contextual ad triggering for advanced in-stream ad formats. In addition, they include new video monetization workflows that enable programmatic advertising for traditional linear broadcasters. They also provide SDKs for widely used video players. As a result, these innovations streamline the advertising workflow and unlock new revenue opportunities. At the same time, they bring broadcasters closer to the efficiencies of digital advertising.

“The new enhancements to VOS360 Ad SaaS mark a turning point in how video content is monetized,” said Gil Rudge. “From smarter, real-time ad placement to unified programmatic campaigns across CTV and broadcast, we’re providing our customers with the innovations they need to thrive in a rapidly evolving ad landscape.”

Unlocking revenue streams with AI-powered contextual ad triggering 

VOS360 Ad opens up new frontiers in premium ad inventory for live sports content. It delivers seamless in-stream (in-game) advertising while preserving the viewer experience. Leveraging AI-driven real-time video analysis, the platform extracts scene-level metadata. This allows it to identify high-value monetization moments as they happen. As a result, broadcasters can dynamically insert contextually relevant ads, such as overlays, L-shapes and double boxes, during peak engagement. This maximizes impact without disrupting the action.

This powerful capability enables sports publishers to deliver innovative, high-performing ad inventory to brands and agencies. Ultimately, it transforms how live sporting events are monetized in real time.

Modernizing linear TV with programmatic advertising

Programmatic advertising is transforming TV ad sales. It allows broadcasters and publishers to harness the efficiency and scale of the digital ad ecosystem. By leveraging the advanced programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand. They can also boost ad revenues and maximize yield through automated, data-driven transactions and measurements.

VOS360 Ad seamlessly integrates with leading demand-side, supply-side and measurement platforms, including Google Ad Manager and Magnite SpringServe. This enables unified and efficient programmatic ad delivery. Designed to simplify operations and elevate viewer satisfaction, the solution empowers broadcasters to monetize new channels and services. At the same time, it reduces the cost and complexity of traditional broadcast infrastructure.

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More information about MediaKind’s solutions is available at www.mediakind.com.