MediaKind’s VOS360 advertising solution enabled a breakthrough partnership between Viamedia.ai and Hearst Television, bringing household-level addressability to local broadcast TV for the first time.

Successfully tested with Hearst’s WLWT Cincinnati, VOS360 delivers targeted ads directly within broadcast streams—giving broadcasters digital-like precision while maintaining linear TV’s reach.

Early results show potential to increase monetizable impressions by approximately 25%.

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