By Arpad Jordan, Head of Media Processing and Delivery, Ericsson Media Solutions
Last week I had the pleasure and honor of accepting the prestigious Frost & Sullivan 2018 Global Market Leadership Award for our MediaFirst Video Processing suite of applications on behalf of the entire Ericsson Media SolHigh Dynamic Range (HDR)
utions team. This award is an independent endorsement of our company and our continued efforts to innovate our product portfolio of fully evolved end-to-end solutions for the benefit of operators, broadcasters and content owners worldwide.
Speaking ahead of the ceremony, Melody Siefken, Research Analyst in Digital Transformation at Frost & Sullivan explained why MediaFirst Video Processing Platform was presented with the award, “Ericsson Media Solutions demonstrates innovation and leadership in the media industry and in the M&E video transcoders for multiscreen and VOD customer segments, offering award-winning products that prove the validity of its market leadership and competitive advantage.”
MediaFirst Video Processing: The importance of software-centric solutions
Look across the industry today, and you can see a market being transformed by several prominent global players rapidly launching their services across hundreds of countries. We built MediaFirst Video Processing in response to this transforming dynamic TV and media landscape, recognizing the importance of evolving our portfolio with a cloud-native, standards-based integrated end-to-end roadmap that allows all operators to leverage the flexibility and borderless power made possible by cloud-based technologies.
MediaFirst Video Processing is a software-based solution that manages and supports all computing environments and enables multiscreen and VOD providers to deliver a smarter, next-generation TV experience for their viewers and subscribers. It has been designed to efficiently process and stream content to consumers on any device, operating from private clouds, public clouds, or on Ericsson Media Solutions dedicated platforms. This flexibility, combined with the modularity of the software suite, allows operators to customize the platform to their needs for highly efficient and high-quality delivery of their video and media services.
The Management Controller centralizes workflows and unifies all components into a single operating platform, allowing for easy navigation. In addition, the platform minimizes capital expenditure (CAPEX) and operating expenditure (OPEX) by providing a full internet protocol (IP) solution that incorporates containerization and cloud-based orchestration, ensuring cost efficiencies with both processing and storage functions.
Taking a lead in the Media Processing market
As the market leader in contribution media processing, we have also helped to pave the way for the delivery of new compelling consumer experiences, employing new technologies such as High Dynamic Range (HDR) and MPEG-H. It’s a truly exciting time for our company – join as at our NAB Show booth (#SU720) in Las Vegas to learn more about our award-winning products and solutions – including MediaFirst Video Processing – and let us show you how we are transforming television. Come and see our new Frost & Sullivan 2018 Global Market Leadership Award up close!
For all our NAB Show news, please visit ericssonatnab.com