Emmy award-winning* PRISMA enables Advertising and/ or Alternate content and Blackout content insertion on any applicable workflow. The workflow can be either Live, Near-Live, or Non-Live, and can span across Broadcast and IP networks. This allows TV Programmers and TV Services Distributors to deliver the maximum monetization potential and also ensure full compliance with linear distribution rights. In addition, PRISMA also bridges the gap between TV Programmers and Service Distributors.
Why PRISMA?
Maximizing Monetization
Achieve the highest monetization potential with Advanced TV Linear & Targeted Advertising
Full Compliance with Programmers
Ensure full compliance with programmers’ linear rights agreements & local regulations including the most advanced standards (ESNI224)
Open Architecture
Leverage industry video & advertising standards
Operational Excellence
Scaling to millions of consumers and centrally managed with intuitive ‘cockpit style’ dashboards
PRISMA features
Prisma for Linear TV Advertising
Cost-Optimized Architecture
Combine Aquila solution video transcoding & baseband ad splicing with Prisma Ad serving & ads schedules offline ingest (CCMS/SCTE-118-3)
Protect Existing Revenues
Upgrade ‘legacy’ TS ad insertion chain to state-of-the-art fully software-based solution with an external ad server or to all-in-one ad serving & splicing
Increase Yield & Revenues
Introduce new inventory monetization options (impression-based with VAST, Hybrid)
Optimize TCO
Unified ABR backbone content delivery across ‘legacy’ main screen STB and OTT second screen audiences
Prisma for Targeted TV Advertising
Enable new advertising revenues
Deliver user-based targeted ads with TV-like Quality of Experience
Optimize Time to Market
Fully standards-based and pre-Integrated with market-leading Ads Decisioning Services (ADS)/ Supply-Side Platforms (SSP) vendors
Enable Viewability
Impression and quartile-based with a client or server-side beaconing
Protect audience value
Prevent data leakage by securing and shielding audience data
Prisma for Alternate Content & Blackout
Comply with all Programmer policies
Fully flexible blackout policies format ingest (SCTE-224, ESNI-I02, Disney-PCC, csv)
Enforce across the entire viewership
Whether content is consumed over “legacy” STB or over IP, distinction is ensured between In-Home and Out-of-Home
Scaling to your needs
Scalable micro-services-based architecture allowing for deployment to be designed according to business needs and demands.
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Brochure
PRISMA
Emmy award winning* PRISMA enables Advertising and/or Alternate content & Blackout content insertion on any applicable workflow
Datasheet
PRISMA for Linear TV Advertising
The rise of OTT services and Dynamic Ad Insertion (DAI) has not eclipsed the well-established linear advertising business. Delivered regionally or over ad zones, linear ad inventory still represents an attractive and relevant spend for advertisers.
*2020 Emmy® awarded for Pioneering Deployment of the Event Signaling and Management API within the VSPP/PRISMA solution
