Introducing MediaKind Media Personas

The media delivery ecosystem is complex, with many different players and content delivery paths. The content workflows have shaped the media ecosystem into what it is today. The core players in the ecosystem driving the content each have their own unique persona.

MediaKind Max introduces the core players driving the content and their personas. Watch the video to know more about the delivery paths and the different players.


Both Live and On-Demand streaming has exponentially increased over the last few years with consumers now craving an increasing quality of experience equal or greater than that delivered by broadcast services. There are many large streaming service providers now considered mainstream in the media landscape, but streaming is opening up new opportunities for more niche content owners looking to establish their brands and reach their own audiences.

It is also enabling new revenue opportunities for channel originators and broadcasters associated with live scheduled events, whereas Multi-channel Distributors and TV Operators see streaming as a way to provide their customers with a great TV experience, delivering better agility and flexibility to their video services, while expanding reach and cost effectiveness. Live Streaming is the challenge and MediaKind has the answer for all the media personas.

MediaKind Streaming for Content Owners

Venturing into the D2C space as a content owner can be challenging if you lack the technical knowhow and budget restrictions to build it. MediaKind’s Engage solution enables content owners to concentrate on what they do best – create engaging content.

MediaKind Streaming for Multi-channel Distributers

Multi-channel distributers face several challenges along final delivery of content to consumer on any device, anywhere. MediaKind’s Aquila solutions simplify media delivery operations and deliver an engaging quality consumer experience.

MediaKind Streaming for Channel Originators

Channel originators must embrace new technical solutions for delivery of OTT streaming scheduled live events. By adding compelling, related content to attract a wider audience and create more engagement its possible to turn fans into super fans.

AI Compression

MediaKind ACT: AI Based Compression Technology

MediaKind’s ACT is a new compression algorithm enabling significant operational and performance improvements. ACT uses Artificial Intelligence to select the most effective balance of compression methods in real time for the content type it’s delivering, working for both traditional linear and ABR encoding and transcoding.

ACT intelligent encoding is exclusive to MediaKind and is now supported in our Aquila solutions, offering an innovative way to improve encoder performance and increase compute resource efficiency, all the while reducing delivery and infrastructure costs by minimizing bandwidth.

Program Distribution

C-Band migration has become a global phenomenon due to the capacity requirements of 5G, with countries varying in the details of scale and timing, but with a common trend. The impact of 5G and C-band has bought a sea change in the production, distribution, and delivery of video.

MediaKind Max outlines the key strategies for the future of program distribution and explores the impact of C-Band satellite bandwidth reclamation for 5G.

C-Band for 5G

With the launch of 5G, the requirement of ‘freeing up’ mid-band spectrum has meant a direct impact on C-band satellites that currently use it for linear TV broadcast, programmers to telco or cable headends and broadcasters to their affiliate stations.

The Impact of C-Band

The migration to IP or better video compression means that the receivers need to have the capability to receive the new delivery mechanism and improved algorithms while still supporting C-band satellite delivery.

Propelling you into an
IP future

MediaKind Primary Distribution solution delivers Live Encoding, Stream Processing, content security through Director 128 and RX1 Edge Satellite Receiver helping to evolve your program distribution strategies as you transition to All-IP.


At a time when many service providers are struggling to differentiate themselves, the addition of integrated Cloud DVR (cDVR), OTT and on-demand capabilities are likely to become table stakes, particularly at a time when many consumers are becoming frustrated by a user experience that is become increasingly difficult to navigate.

MediaKind Max explores the concept around Cloud DVR and its architecture types.

What is Cloud DVR?

MediaKind Cloud DVR (cDVR) allows you to record and play any program from anywhere on any device. This is enabled by storing the recorded content on the cloud instead of local hard drive of your Set Top Box (STB). MediaKind Max explores further…

The Impact of C-Band

The migration to IP or better video compression means that the receivers need to have the capability to receive the new delivery mechanism and improved algorithms while still supporting C-band satellite delivery.


Stitching Ad Tech together

As streaming video continues its meteoric rise, content monetization is becoming increasingly critical to rights holders and streaming service providers. MediaKind explores the two major approaches to ad insertion – Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) – providing new insights into the two methods as well as outlining the key advantages and challenges for each. What are the factors that should be considered when choosing CSAI or SSAI? Is a combination of the two an optimal solution when looking to monetize streamed content to consumers? What is the future for ad insertion in the streaming media landscape?


Constant Video Quality (CVQ)

Delivering video content is costly. Networks have finite capacity, Content Delivery Networks (CDNs) charge per bit delivered, and cloud DVR storage costs can be high. MediaKind’s CVQ Encoding offers a way to be more cost and bandwidth efficient while improving video quality by introducing a compelling alternative to the traditional Constant Bitrate (CBR) approach for processing Adaptive Bitrate (ABR) Video for over-the-top (OTT) delivery services.


Managed cloud applications

As the traditional media industry transitions to be more aligned with this need for speed, the operational approach to media must evolve in line with these new expectations. This means introducing more modern approaches to deployment, notably Continuous Integration and Continuous Release (CI/CR) and combined Development and Operations (DevOps). But what does this mean for the overall operations of media companies? And what are the impacts on organizations, infrastructure, and interactions with media technology vendors?

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