![Unifying Advertising and Alternate Content across Broadcast & IP Networks](https://www.mediakind.com/wp-content/uploads/2020/04/Advertising-Application-Paper.jpg)
Programmers and MVPDs are coming under increasing pressure to deliver fully personalized and relevant video experiences. At the same time, they must also comply fully with distribution rights & local regulations to achieve the highest possible means of monetization through advertising and to gain a deeper understanding of their audiences’ needs.