Ultra HD (UHD) is now part of mainstream TV production, with high quality UHD TV sets accounting for a significant proportion of all new TVs sold globally. The popularity of UHD has raised expectations for stunning, high quality viewing experiences. In today’s media landscape, online providers have moved quickly to satisfy this UHD demand via ABR delivery.

The question about where to get valuable UHD content remains open-ended, even though traditional up-conversion techniques can result in an end user experience that is more ‘HD-like’ than UHD.