MediaKind NAB Show 2019 Review (part two)

MediaKind NAB Show 2019 Review (part two)

By Arun Bhikshesvaran, CMO, MediaKind April 30, 2019 | 3 min read
360aas, 5G, all-IP, Aquila

In part one of my NAB Show 2019 review, I discussed our pride in netting three prestigious honors at the event; the NAB Technology Innovation Award, IABM BaM Award and the inaugural NAB Product of the Year Award. This success has really helped to solidify our position as a leading industry player and provides great momentum as we progress deeper into 2019. Coupled with our nine strong customer and innovation announcements and 15 speaking engagements, we are delighted that we are continuing to deliver success for our customers and to gain further recognition for our technology leadership and innovation.

Introducing…the MediaKind Universe

At the heart of our NAB Show story was the introduction of our space-themed booth, where we took visitors on a unique journey of discovery through our next-generation solution and service portfolio – the MediaKind Universe. Using our space-themed story narrative, we exhibited the full scope of our universe portfolio, showing how our consumer-centric solutions are rooted in industry renowned technology, while actively demonstrating how we bring them to market across a variety of customer segments. It was an immense pleasure to guide our guests around the Universe and to see such a positive response to our end-to-end technology solutions.  

Our business builders discuss the power of our Video Storage and Processing Platform (VSPP) solution, part of the Pictor family of solutions in the MediaKind Universe.

Around the parameter of our booth, we featured all five of our constellations; Contribution and Primary Distribution; Pictor (Optimized storage and delivery); Aquila (Direct-to-consumer processing); Orion (Consumer experience); and Vega (global media services delivery and support). In doing so, we evoked the themes of our speed and innovation, illustrating how we bring content from creation through to distribution delivery, enabling content owners and originators, broadcasters and pay-TV operators to deliver unique, immersive experiences that exceed consumer demands. At the center of our booth, was our consumer experience area, which represented the consumer’s position at the middle of the media galaxy – encircled by choice and how and what to watch.

We also used our NAB Show debut to introduce a wide variety of innovations, spanning advertising and distribution rights; recent developments in optimized end-to-end media delivery; new advances for all-IP, OTT and UHD/HDR delivery; and our enhanced SaaS capabilities. Of particular note was the announcement of two ground-breaking new products within our portfolio; our cloud based 360-degree video as a Service (360aaS), which can be used to offer consumers the next level of immersive live sports viewing; and the Primary Distribution solution with Director 128, which offers enhanced protection of premium live and valuable content. 

Olie Baumann, Senior Technical Specialist, demonstrates the potential of aaS solution for live events.

MediaKind NAB Show customer and partner announcements

In the run-up to and during the show, we also revealed a number of exciting global customer and partner announcements, which included:

MediaKind: 2019 and beyond…

These are incredibly exciting times for our industry. With our heritage coming from both a media and mobility background, we are in a unique position to capture this space and own it as we move forward. We fundamentally believe in the potential of media and the plethora of opportunities that it offers in the future.

Through the convergence of mobile, IP and cloud technology, as well as the rapid development of 5G, we can deliver new, and exciting ways to enhance the user experience, build new infrastructures, reduce delivery costs, and provide a whole host of relevant services that will benefit this entire industry. In this increasingly dynamic environment, we are excited and fully committed to helping our customers reach their potential by delivering high quality immersive media experiences to everyone, everywhere.

To read the first part of Arun’s NAB Show review, click here.

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