Customer Overview and the Need for a New Technology Partner
Our customer is a top-tier professional sports league and a global phenomenon. With fans spread across the globe, their brand is recognized as a pinnacle league in professional sports.
As the distribution of live sports content has moved online, fan expectations to watch their favorite teams play anywhere meant an app based direct-to-consumer (D2C) model was needed. Previously, the league operated separate platforms for domestic and international audiences, but this did not scale and was insufficient to deliver a high-quality and engaging viewing experience.
The existing platform presented several key limitations:
- Video Quality: To emulate the stadium experience, exceptional video quality was a critical requirement. The existing quality of streamed games fell short and needed enhancement.
- Fan Engagement: Limited capability to provide personalized content, bundles and interactive features to improve engagement.
- Live Latency: Pre-existing live latency of more than 45 seconds severely reduced the fan’s live game experience and impacted monetization opportunities in the age of social media.