Mobile is a vital part of video’s future. Consumers, particularly those of younger generations, increasingly rely upon mobile devices as a primary screen for video viewing. According to 2019 data from Parks Associates, 22% of consumers under 35 watch TV programming and movies on their smartphones, up from 12% in 2017. Smartphone users under 35 average 12 hours per week of video overall on their phones, with 11% of that total spent on live TV broadcasts.