Delivering video content is costly. Networks have finite capacity, Content Delivery Networks (CDNs) charge per bit delivered, and cloud DVR storage costs can be high. MediaKind’s CVQ Encoding offers a way to be more cost and bandwidth efficient while improving video quality by introducing a compelling alternative to the traditional Constant Bitrate (CBR) approach for processing Adaptive Bitrate (ABR) Video for over-the-top (OTT) delivery services.