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Getting your disruption on Uncovering media opportunities

If necessity is the mother of invention, one could say that progress is the child of disruption. The dramatic interruption to our daily lives by the 2020 COVID-19 pandemic has perhaps been the final straw for Pay TV market, forcing broadcasters, content owners and traditional Pay TV operators to evaluate their existing technologies and business strategies. Start-ups and traditional players alike must now embrace large scale disruption, leverage and benefit from the efficiencies of the cloud, use pay-as-you-go resources to scale up as needed or launch new focused services such as sporting events, festivals, concerts, or specialized genre-specific services.

This paper explores a new example of a scalable, cloud-based OTT platform that launched new services on existing infrastructure, driving additional revenue and increasing conversion to recurring services.