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Increasing the value of existing content : Machine learning for HD to UHD up-conversion

As Ultra High Definition (UHD) TVs progressively fill households around the world (IHS reports 60% of TV sales in major markets are now UHD and predicts that by 2023, there will be 574 million 4K TV households1) it is no surprise, therefore, that UHD, together with High Dynamic Range (HDR), has become part of the mainstream media content ecosystem. However, as often happens with the introduction of new formats, there is a gap in availability of new format content until it becomes the default. This makes it difficult to launch full-time UHD channels, since both program content and advertising are not necessarily available in UHD.