MediaKind wins NAB Product of the Year for PRISMA delivering personalized consumer experiences through targeted advertising and content distribution rights


  • PRISMA enables service providers and broadcasters to deliver more relevant and personalized media experiences and increase monetization opportunities
  • Personalization and Advertising engine enables TV service providers and broadcasters to evolve, adapt and shift to new and dynamic workflows
  • Second NAB award for MediaKind at NAB Show 2019 following earlier win of ‘NAB Technology Innovation Award’ for 360-degree live streaming

MediaKind, a global media technology leader, has won the 2019 NAB Show Product of the Year award within the Asset Management, Automation & Playout category for its placement and content distribution rights management (PRISMA) application. The 2019 NAB Show Product of the Year Awards, which took place on Wednesday evening 10 April at the Westgate, Las Vegas, recognizes the most significant and promising new products and technologies being showcased by exhibitors at the show. MediaKind was previously recognized at this year’s show by winning the prestigious ‘NAB Technology Innovation Award’ for ‘Enabling 6K tiled 360-degree live sports streaming.’

MediaKind’s placement and content distribution rights management (PRISMA) product ingests, manages, distributes and enforces Content Distribution Rights to deliver a personalized and relevant video experience while providing full content rights and local regulatory compliance and increasing the content and audience monetization potential. PRISMA is based on widely adopted standards (SCTE-35/104, ESNI 224, ESAM) and enables multiple use cases: Viewing Rights Definition and Distribution, Content Enrichment (Logo/Crawler Insertion), Alternate Content Management (Blackout, Regional Switch-Over) as well as TV Advertising use cases. Both Regional Ad Replacement and Targeted Ad Insertion/Replacement applications are supported with the addition of the Stream Personalization Server Side Ad Insertion (SSAI) product.

Angel Ruiz, CEO, MediaKind, says: “This second NAB award win at NAB Show 2019 is further proof we are leading the way in providing solutions that enable our customers to move with the latest shift in consumer demands. Our advertising and content distribution rights solutions are addressing this shift by creating innovative ways for TV service providers and broadcasters to further increase the revenue received from each ad, while at the same time, delivering a compelling, relevant and overall enjoyable experience for the viewer.”

MediaKind’s advertising and content distribution rights solutions, including the PRISMA product are part of the Orion family of solutions in the MediaKind Universe. To learn more about the MediaKind Universe visit www.mediakind.com

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About MediaKind at NAB Show

At NAB Show 2019, MediaKind (#SU720) will show how it is enabling content owners, broadcasters and service providers to evolve, adapt and shift to new and dynamic workflows with its portfolio of next generation solutions and services. During the show it will present the MediaKind Universe, a solution and service portfolio with industry renowned breadth and depth. Just as the consumer is positioned firmly at the center of today’s media universe, encircled by choice, the MediaKind Universe responds in kind, enabling content owners & originators, broadcasters and pay TV operators service providers to efficiently deliver unique, immersive experiences. For further information please visit here.

About MediaKind

We are MediaKind, a global leader of media technology and services, established as a joint venture between One Equity Partners and Ericsson. Our mission is to be the first choice among service providers, operators, content owners and broadcasters looking to deliver immersive media experiences. Drawing on our longstanding industry heritage, we are driving next-generation live and on-demand, mobile and multiscreen media experiences for everyone, everywhere. Our end-to-end portfolio of media solutions include Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution; advertising and content personalization solutions; high efficiency cloud DVR; and TV and video delivery platforms. For more information, please visit: www.mediakind.com.