PRISMA Edge enables the activation of Premium TV Inventory enriched with qualified audience across all workflows (Live and Non linear) in all major streaming protocols with a TV-like experience, protecting from Audience data leakage and ensuring full compliance with privacy protection regulations. It comes pre-integrated with leading Ad Decisioning Servers and delivers a customized manifest for HLS, DASH and HSS streaming protocols.
As content becomes available on any device, media delivery becomes increasingly more complex, especially when managing viewing restrictions such as blackout and alternate content in an audience-based fashion. PRISMA Edge provides a comprehensive solution for managing audience-based targeting use cases (usually based on geo-location and device types). PRISMA Edge supports SCTE-224 policy ingest for blackout and alternate content decisioning and delivers a customized manifest depending on connected audience.
Depending upon applicable viewing restrictions (blackout, alternate content) or inventory ownership, PRISMA Edge implements placement routing capabilities to route your audience to the right decision entity.
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Personalizing the viewing experience