The Emmy® Award winning* PRISMA solution enables fully unified and standards-based layer between advertising & linear rights business systems (ad decisioning system, traffic & scheduling system) and A/V broadcast and/or IP processing & delivery chains.
Unifying advertising & linear rights across broadcast & IP
Achieve highest monetization potential with Advanced TV Linear & Targeted Advertising
Ensure full compliance with programmers’ linear rights agreements & local regulations including most advanced standards (ESNI224)
Leverage industry video & advertising standards
Scaling to millions of consumers and centrally managed with intuitive ‘cockpit style’ dashboards
Ensure full compliancy with Linear Rights Agreements & Local Regulations
Fully flexible blackout policies format ingest (SCTE-224, ESNI-I02, Disney-PCC, csv)
Whether content is consumed over “legacy” STB or over IP, distinction ensured between In Home and Out Of Home
Scalable micro-services based architecture allowing for deployment to be designed according to business need and demand
Protect and optimize Linear TV Advertising revenues
Combine Aquila solution video transcoding & baseband ad splicing with Prisma Ad serving & ads schedules offline ingest (CCMS/SCTE-118-3)
Upgrade ‘legacy’ TS ad insertion chain to state of the art fully software based solution with external ad server or to all-in-one ad serving & splicing
Introduce new inventory monetization options (impression-based with VAST, Hybrid)
Unified ABR backbone content delivery across ‘legacy’ main screen STB and OTT second screen audiences
Premium TV inventory activation across all screens and all workflows with a TV-like experience, enriched with qualified audience, to the user.
Deliver user-based targeted ads with TV-like Quality of Experience
Fully standards based and pre-Integrated with market leading Ads Decisioning Services (ADS)/ Supply-Side Platforms (SSP) vendors
Impression and quartile-based with client or server-side beaconing
Prevent data leakage by securing and shielding audience data
Our mission is to build a media universe that continuously improves the ability of service providers, operators, content owners and broadcasters, to acquire and dynamically deliver high-quality content that transports viewers towards truly extraordinary experiences.
The rise of OTT services and Dynamic Ad Insertion (DAI) has not eclipsed the well-established linear advertising business. Delivered regionally or over ad zones, linear ad inventory still represents an attractive and relevant spend for advertisers.
As consumers continue to embrace over-the-top (OTT) video services, Content Providers and Video Service Providers are eager to provide engaging viewing experiences and significantly enhance the monetization of their ad inventory with user-centric, dynamic ad insertion (DAI).
When it comes to managing contractual obligations (between programmers and their respective distribution partners) and local regulations such as sports blackout and legally mandated program substitution, delivering content has become increasingly complex for operators especially given the rise of IP consumption.
Emmy award winning* PRISMA enables Advertising and/or Alternate content & Blackout content insertion on any applicable workflow
*2020 Emmy® awarded for Pioneering Deployment of the Event Signaling and Management API within the VSPP/PRISMA solution