The Emmy® Award winning* PRISMA solution enables fully unified and standards-based layer between advertising & linear rights business systems (ad decisioning system, traffic & scheduling system) and A/V broadcast and/or IP processing & delivery chains.
Unifying advertising & linear rights across broadcast & IP
Achieve highest monetization potential with Advanced TV Linear & Targeted Advertising
Ensure full compliance with programmers’ linear rights agreements & local regulations including most advanced standards (ESNI224)
Leverage industry video & advertising standards
Scaling to millions of consumers and centrally managed with intuitive ‘cockpit style’ dashboards
Ensure full compliancy with Linear Rights Agreements & Local Regulations
Fully flexible blackout policies format ingest (SCTE-224, ESNI-I02, Disney-PCC, csv)
Whether content is consumed over “legacy” STB or over IP, distinction ensured between In Home and Out Of Home
Scalable micro-services based architecture allowing for deployment to be designed according to business need and demand
Protect and optimize Linear TV Advertising revenues
Combine Aquila solution video transcoding & baseband ad splicing with Prisma Ad serving & ads schedules offline ingest (CCMS/SCTE-118-3)
Upgrade ‘legacy’ TS ad insertion chain to state of the art fully software based solution with external ad server or to all-in-one ad serving & splicing
Introduce new inventory monetization options (impression-based with VAST, Hybrid)
Unified ABR backbone content delivery across ‘legacy’ main screen STB and OTT second screen audiences
Premium TV inventory activation across all screens and all workflows with a TV-like experience, enriched with qualified audience, to the user.
Deliver user-based targeted ads with TV-like Quality of Experience
Fully standards based and pre-Integrated with market leading Ads Decisioning Services (ADS)/ Supply-Side Platforms (SSP) vendors
Impression and quartile-based with client or server-side beaconing
Prevent data leakage by securing and shielding audience data
Let’s build a better media universe. Together.
Bridging the Gap between Content Providers and Services Providers
Emmy award winning* PRISMA enables Advertising and/or Alternate content & Blackout content insertion on any applicable workflow
*2020 Emmy® awarded for Pioneering Deployment of the Event Signaling and Management API within the VSPP/PRISMA solution