PRISMA

Unifying advertising & linear rights across broadcast & IP

The Emmy® Award winning* PRISMA solution enables fully unified and standards-based layer between advertising & linear rights business systems (ad decisioning system, traffic & scheduling system) and A/V broadcast and/or IP processing & delivery chains.

  • PRISMA Portfolio value
  • Alternate Content & Blackout
  • Linear TV Advertising
  • Targeted TV Advertising

Unifying advertising & linear rights across broadcast & IP

Maximizing
Monetization

Achieve highest monetization potential with Advanced TV Linear & Targeted Advertising

Full Compliance
with Programmers

Ensure full compliance with programmers’ linear rights agreements & local regulations including most advanced standards (ESNI224)

Open
Architecture

Leverage industry video & advertising standards

Operational
Excellence

Scaling to millions of consumers and centrally managed with intuitive ‘cockpit style’ dashboards

Ensure full compliancy with Linear Rights Agreements & Local Regulations

Comply with all Programmer policies

Fully flexible blackout policies format ingest (SCTE-224, ESNI-I02, Disney-PCC, csv)

Enforce across entire viewership

Whether content is consumed over “legacy” STB or over IP, distinction ensured between In Home and Out Of Home

Scaling to
your needs

Scalable micro-services based architecture allowing for deployment to be designed according to business need and demand

Protect and optimize Linear TV Advertising revenues

Cost-Optimized Architecture

Combine Aquila solution video transcoding & baseband ad splicing with Prisma Ad serving & ads schedules offline ingest (CCMS/SCTE-118-3)

Protect Existing
Revenues

Upgrade ‘legacy’ TS ad insertion chain to state of the art fully software based solution with external ad server or to all-in-one ad serving & splicing

Increase
Yield & Revenues

Introduce new inventory monetization options (impression-based with VAST, Hybrid)

Optimize
TCO

Unified ABR backbone content delivery across ‘legacy’ main screen STB and OTT second screen audiences

Premium TV inventory activation across all screens and all workflows with a TV-like experience, enriched with qualified audience, to the user.

Enable new advertising revenues

Deliver user-based targeted ads with TV-like Quality of Experience

Optimize Time
to Market

Fully standards based and pre-Integrated with market leading Ads Decisioning Services (ADS)/ Supply-Side Platforms (SSP) vendors

Enable
Viewability

Impression and quartile-based with client or server-side beaconing

Protect audience
value

Prevent data leakage by securing and shielding audience data

*2020 Emmy® awarded for Pioneering Deployment of the Event Signaling and Management API within the VSPP/PRISMA solution

Related to PRISMA

Explore how PRISMA can help maximize your monetization

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